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Founder of Seledyn Studio, an event-first design practice. ↗︎ Visit Seledyn Studio

I build and lead visual systems that work — from concept to real-world production.

ART
DIRECTION for
BRANDS and LIVE PRODUCTIONS

WHO I AM

My background is rooted in festivals, campaigns, and large-scale event communication — the kind of work where design has to do more than look good on screen. It has to work in space, in print, in motion, and under real production conditions.

That perspective shapes how I work today. I combine concept thinking with hands-on execution, translating visual ideas into systems that stay clear, functional, and production-ready from early direction to final delivery.

See how I work ↓

I work across visual systems for brands and live productions.

PRISCILLA QUEEN OF THE DESERT, THE MUSICAL
UNITED KINGDOM, 2010
Key Visual

PENDULUM – IMMERSION
Album Art

SUMMER SOUND
LATVIA, 2022—2026
Visual Direction & Event Branding

PRISCILLA QUEEN OF THE DESERT, THE MUSICAL
UNITED KINGDOM, 2010
Key Visual

CLIENT FEEDBACK

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

Maija Skrējāne
Festival Director, Summer Sound Latvia

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

Hardi Loog
CEO and founder of WKND Festival, All Things Live Finland

How I work

1/

Define

I define visual direction at concept stage.

Design

2/

I design production-ready systems.

Adapt

3/

I translate key visuals into scalable systems across scenography, print and digital environments.

Execute

4/

I stay involved through execution and delivery.

SELECTED COLLABORATIONS

Netflix • McDonald's • Summer Sound Festival • Pendulum • WKND Festival • Armada Skis • ESPN The Magazine • Red Bull Tv • WWF UK • CD Project Red • Foundation Fdj • Imagine Publishing • Monstercat • New Scientist Magazine • Orlen • Puma • Sony Music • Epic Records • Warner Music • WB Games • Western Digital

and others.

Most of my work today happens within Seledyn Studio — a design practice focused on event-first visual systems.

↗︎ Visit Seledyn Studio

Start the conversation

I build and lead visual systems that work — from concept to real-world production.

ART
DIRECTION for
BRANDS and LIVE PRODUCTIONS

My background is rooted in festivals, campaigns, and large-scale event communication — the kind of work where design has to do more than look good on screen. It has to work in space, in print, in motion, and under real production conditions.

I work across visual systems for brands and live productions.

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

1/

Define

I define visual direction at concept stage.

Design

2/

I design production-ready systems.

Adapt

3/

I translate key visuals into scalable systems across scenography, print and digital environments.

Execute

4/

I stay involved through execution and delivery.

Good ideas are easy.

Making them work on stage — that's the real craft.

I build and lead visual systems that work — from concept to real-world production.

ART DIRECTION for BRANDS and LIVE PRODUCTIONS

My background is rooted in festivals, campaigns, and large-scale event communication — the kind of work where design has to do more than look good on screen. It has to work in space, in print, in motion, and under real production conditions.

I work across visual systems for brands and live productions.

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

1/

Define

I define visual direction at concept stage.

Design

2/

I design production-ready systems.

Adapt

3/

I translate key visuals into scalable systems across scenography, print and digital environments.

Execute

4/

I stay involved through execution and delivery.

Good ideas are easy.

Making them work on stage — that's the real craft.

ART
DIRECTION for
BRANDS and LIVE PRODUCTIONS