LET'S TALK

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I build and lead visual systems that work — from concept to real-world production.

Founder of Seledyn Studio, an event-first design practice.
↗︎ Visit Seledyn Studio

Art Direction
for Brands and Live Productions

WHO I AM

Since 2006, I’ve worked with European festivals and international brands, leading visual direction from early concept to on-site execution. I combine strategic thinking with hands-on design and production oversight.

PRISCILLA QUEEN OF THE DESERT, THE MUSICAL
UNITED KINGDOM (2010)

PENDULUM – Immersion
album art

SUMMER SOUND LATVIA
Visual Direction & Event Branding

PRISCILLA QUEEN OF THE DESERT, THE MUSICAL
UNITED KINGDOM (2010)

CLIENT FEEDBACK

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

Maija Skrējāne
Festival Director, Summer Sound Latvia

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

Hardi Loog
CEO and founder of WKND Festival, All Things Live Finland

How I work

— Define

I define visual direction at concept stage.

— Design

I design production-ready systems.

— Adapt

I translate key visuals into scalable systems across scenography, print and digital environments.

— Execute

I stay involved through execution and delivery.

SELECTED COLLABORATIONS

Netflix • McDonald's • Summer Sound Festival • Pendulum • WKND Festival • Armada Skis • ESPN The Magazine • Red Bull Tv • WWF UK • CD Project Red • Foundation Fdj • Imagine Publishing • Monstercat • New Scientist Magazine • Orlen • Pluralsight • Puma • Sony Music • Epic Records • Warner Music • WB Games • Western Digital
and others.

Most of my work today happens within Seledyn Studio — a design practice focused on event-first visual systems.

↗︎ Visit Seledyn Studio

Start the conversation

I build and lead visual systems that work — from concept to real-world production.

Art Direction
for Brands and Live Productions

Since 2006, I’ve worked with European festivals and international brands, leading visual direction from early concept to on-site execution. I combine strategic thinking with hands-on design and production oversight.

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

— Define

I define visual direction at concept stage.

— Design

I design production-ready systems.

— Adapt

I translate key visuals into scalable systems across scenography, print and digital environments.

— Execute

I stay involved through execution and delivery.

Most of my work today happens within Seledyn Studio — a design practice focused on event-first visual systems.

Good ideas are easy.

Making them work on stage — that's the real craft.

I build and lead visual systems that work — from concept to real-world production.

Art Direction for Brands and Live Productions

Since 2006, I’ve worked with European festivals and international brands, leading visual direction from early concept to on-site execution. I combine strategic thinking with hands-on design and production oversight.

“YOU DON’T JUST DESIGN, YOU SEE EVERYTHING — EVERY CUT, EVERY CURVE, EVERY TINY DETAIL THAT MOST OF US WOULD MISS.”

“VALP HAS ALWAYS DELIVERED — NO MATTER HOW CHALLENGING THE PROCESS.

— Define

I define visual direction at concept stage.

— Design

I design production-ready systems.

— Adapt

I translate key visuals into scalable systems across scenography, print and digital environments.

— Execute

I stay involved through execution and delivery.

Most of my work today happens within Seledyn Studio — a design practice focused on event-first visual systems.

Good ideas are easy.

Making them work on stage — that's the real craft.

Art Direction
for Brands and Live Productions